Case study · eCommerce · Fashion
Ehsan Chamoun
Online boutique for a Lebanese haute couture designer, with a 200+ piece shop, multi-currency checkout, collections, press and runway videos.
- Industry
- Fashion · Haute couture
- Location
- Jal El Dib, Lebanon · sells worldwide
- Platform
- WordPress + WooCommerce
- Services
- eCommerce development, WordPress & WooCommerce, Brand website
The challenge
Where they started
Ehsan Chamoun is a Lebanese haute couture designer whose bridal, evening and ready-to-wear pieces have been worn on international runways and by clients across the region. The brand needed one place as refined as the gowns themselves: a portfolio of collections, press coverage and runway videos, and an online boutique where international clients can browse, choose colours, check sizing and buy in their own currency.
Goals
- A luxury look worthy of haute couture
- Sell bridal and evening pieces online
- Serve clients worldwide
Our solution
What we built
We built the site on WordPress and WooCommerce with a fashion-focused theme customised through a child theme, using Elementor, Qi add-ons and Revolution Slider for editorial, image-led layouts. The boutique carries more than 200 pieces across bridal, evening, ready-to-wear and accessories, with filters, a currency switcher, custom colour requests on products, a slide-out cart and card payments through Stripe. Collections, press and video pages tell the brand's story, a size guide is available on every page, and a WhatsApp button connects clients directly with the atelier.
Online boutique
209 pieces across bridal, evening, ready-to-wear and accessories.
Smart filters
Shop by category, price range and style tags like A-line, mermaid or long sleeve, plus search.
Multi-currency
A currency switcher so international clients see prices in their own currency.
Custom colour requests
Clients can request a preferred colour directly on the product page.
Slide-out cart & Stripe
A side cart that keeps shoppers browsing, with secure card payments through Stripe.
Collections lookbook
A filterable portfolio of bridal, evening, ready-to-wear and accessories collections.
In the press
Features from HIA Magazine, Filmfare, International Business Times, MissMalini and more.
Video gallery
Runway and campaign videos, linked to the brand's YouTube channel.
Size guide
A full size chart in centimetres and inches, available from every page.
WhatsApp & announcements
A WhatsApp chat button, a shop announcement bar and popups for campaigns.
Results
The outcome
209
Pieces available in the online boutique
4
Collections: bridal, evening, ready-to-wear and accessories
5
Press outlets featured, from HIA Magazine to Filmfare
Gallery
A closer look
On mobile
Tech stack
Tools & platforms
Platform
- Mohair theme + child theme
- Qi Addons for Elementor
- Revolution Slider
Shop
- Currency switcher
- Side cart
- Product add-ons
Engagement
- Contact Form 7
- Popup Maker
- Announcement bar
Social
Hosting
- LiteSpeed
- Bluehost
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