Case study · eCommerce · D2C Food Brand
Just Oats
Direct-to-consumer store for a UAE oat milk brand, with bundle pricing, social login, fast delivery messaging and marketing integrations.
- Industry
- Food & beverage · D2C
- Location
- United Arab Emirates
- Platform
- WordPress + WooCommerce
- Services
- eCommerce development, WordPress & WooCommerce, Marketing integrations
The challenge
Where they started
Just Oats makes a single-ingredient oat milk and coffee creamer: just 20g of oats in each sachet, with no seed oils or emulsifiers, that keeps for 15 months without refrigeration. As a new direct-to-consumer brand in the UAE, it needed a store that explains an unfamiliar product quickly, matches its playful, warm branding, encourages larger orders, and connects to the marketing tools that drive repeat sales.
Goals
- Explain a new product in seconds
- Encourage bigger, repeat orders
- Connect sales to marketing and ads
Our solution
What we built
We built the store on WordPress and WooCommerce with Elementor and the Blocksy theme, customised through a child theme in Just Oats' warm brown and cream palette. A hero slider leads with the brand's promise, followed by how-to-use steps, storage tips and an FAQ that answers the obvious questions. The shop sells 1 to 4-box bundles with the price per box dropping as the bundle grows, and every page highlights free next-day delivery. Customers can sign in with Google or Facebook, while Mailchimp, Meta Pixel and Google Site Kit connect the store to email marketing, ads and analytics.
Brand-led design
A warm, playful look in the brand's brown and cream palette, with custom icons and lifestyle photography.
Hero slider
Key messages like 'Oat milk with nothing to hide' and nutrition facts up front.
How to use
Simple steps for coffee, smoothies and making a full litre of oat milk.
Bundle pricing
1 to 4-box bundles, with the price per box dropping from 40 to 34 AED.
Delivery messaging
Free next-day delivery for daytime orders and 48-hour delivery otherwise, shown on every page.
FAQ
Answers on ingredients, gluten-free, vegan, sustainability, fitness and storage.
Social login
Customers sign in with Google or Facebook, or a regular account.
Email marketing
Mailchimp for WooCommerce syncs customers and orders for email campaigns.
Ads & analytics
Meta Pixel and Facebook for WooCommerce, plus Google Site Kit and Tag Manager.
Promo banner
An announcement bar for offers like the holiday sale.
Results
The outcome
4
Bundle sizes, from 1 to 4 boxes
15%
Lower price per box on the largest bundle (34 vs 40 AED)
2
Social logins: Google and Facebook
Gallery
A closer look
On mobile
Tech stack
Tools & platforms
Platform
- Blocksy theme + child theme
- Royal Elementor Addons
Marketing
- Facebook for WooCommerce
- Google Site Kit
Accounts
- Google sign-in
- Facebook sign-in
- Jetpack
Social
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