Case study · eCommerce · Jewellery
Stéphanie Cachard
Brand website and online jewellery shop for a second-generation Lebanese designer and manufacturer, with a family-owned atelier in Beirut since 1975.
- Industry
- Jewellery design & manufacturing
- Location
- Beirut, Lebanon
- Platform
- Static brand site + WordPress/WooCommerce shop
- Services
- Brand website, eCommerce development, Custom WordPress theme
The challenge
Where they started
Stéphanie Cachard is a second-generation Lebanese jewellery designer and manufacturer, crafting silver 925 and 18K gold pieces in a family-owned atelier in Beirut since 1975. The brand needed two experiences that feel like one: an elegant, quiet showcase that tells the story of the designer and the atelier, and an online shop where clients can browse by category, choose finishes, buy, or ask for the price of one-of-a-kind pieces.
Goals
- An editorial showcase for the brand
- Sell jewellery online
- One consistent look across both sites
Our solution
What we built
We built a fast, minimal brand website at stephaniecachard.com for the designer, the jewellery and the atelier, and a separate online shop at shop.stephaniecachard.com on WordPress and WooCommerce with a custom-built theme in the same restrained style. The shop organises pieces into rings, bracelets, earrings, necklaces and objects, uses colour and image swatches for variations, supports price-on-request for unique pieces and takes card payments through the Visa CyberSource gateway, with a responsive mobile menu throughout.
Minimal brand website
Home, about, jewellery, atelier and contact in a quiet, image-led layout.
Atelier story
The family-owned Beirut atelier and its craft since 1975.
Connected online shop
A dedicated shop subdomain with the same visual language as the brand site.
Shop by category
Rings, bracelets, earrings, necklaces and objects.
Variation swatches
Colour and image swatches to pick metals and finishes at a glance.
Price on request
One-of-a-kind pieces can be shown without a public price.
Sorting
Sort by latest or by price, low to high and high to low.
Card payments
Secure checkout through the Visa CyberSource payment gateway.
Mobile menu
A responsive slide-in menu for easy browsing on phones.
Instagram
Links to the brand's Instagram from both sites.
Results
The outcome
2
Connected sites: the brand showcase and the online shop
5
Shop categories, from rings to objects
Gallery
A closer look
On mobile
Tech stack
Tools & platforms
Brand site
- Static, no CMS
Shop
- Custom theme
Shop features
- Variation swatches
- ShiftNav mobile menu
Social
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