Case study · eCommerce · B2B
Sucasu Coffee Collective
Coffee collective platform in Beirut combining a retail and wholesale shop, a members-only wholesale area and hourly co-roasting reservations.
- Industry
- Specialty coffee · retail & B2B
- Location
- Beirut, Lebanon
- Platform
- WordPress + WooCommerce
- Services
- eCommerce development, Wholesale portal, Reservations
The challenge
Where they started
SUCASU makes specialty coffee accessible to roasters, coffee businesses and everyday coffee lovers in Lebanon. It serves very different customers at once: roasters buying green coffee, cafés ordering wholesale, home brewers buying roasted beans and equipment, and roasters who want to rent professional machines by the hour. The platform had to handle retail and wholesale in one place and let roasters reserve machine time without endless back-and-forth messages.
Goals
- Sell retail and wholesale in one store
- Give trade customers their own accounts
- Let roasters book machine time online
Our solution
What we built
We built the platform on WordPress and WooCommerce with Elementor and the Blocksy theme, customised through a child theme. The catalogue covers green and roasted coffee, bar tools, brewing gear, equipment, care products and packaging, with advanced product filters. A custom sign-up and login flow gives wholesale customers their own accounts, and the co-roasting section lets roasters reserve hourly slots on a Giesen W6A, a Diedrich E1 or a sample roaster.
Retail shop
Roasted coffee, brewing gear and accessories for coffee lovers.
Green coffee for roasters
Green coffee by origin with grade, score, varietal, region and altitude details.
Hardware & equipment
Bar tools, brewing, care products and professional equipment.
Packaging
Coffee bags and packaging for roasters and coffee businesses.
Advanced filters
Filter products by category, availability and attributes to find the right coffee fast.
Wholesale accounts
A dedicated sign-up and login for wholesale customers.
Co-roasting rental
Hourly rental of roasting machines in a clean, shared roasting space.
Online reservations
Roasters reserve their slot online instead of by phone.
Newsletter
A newsletter page to keep the community updated.
Instagram
A link to the collective's Instagram community.
Results
The outcome
3
Roasting machines bookable: Giesen W6A, Diedrich E1 and a sample roaster
2
Ways to buy: retail and wholesale
4
Product families: coffee, hardware, equipment and packaging
Gallery
A closer look
On mobile
Tech stack
Tools & platforms
Platform
- Blocksy theme + child theme
Shop & accounts
- HUSKY product filter
- Custom registration & login
- DataTables
- Select2
- Fancybox
Social
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