Case study · eCommerce · WordPress

Zenobie

Custom WooCommerce theme for a Beirut lifestyle and stationery brand, rebuilt from a slow WPBakery site into a store that scores 98 on Google PageSpeed.

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Industry: Lifestyle, stationery & homeware
Location: Lebanon · ships worldwide
Timeline: 3–4 weeks
Platform: WordPress + WooCommerce
Services: WooCommerce development, Custom WordPress theme, Performance optimisation
Our role: Design by Zenobie · Development by DGS Technology

zenobie.me

The challenge

Where they started

Zenobie, a Beirut-based lifestyle, homeware and stationery brand, was running its online store on an older WordPress site built with WPBakery. The page builder's heavy markup and scripts made every page slow to load, which undercut the brand's premium feel and made shopping frustrating, especially on mobile. The team also needed to keep updating pages and campaigns on their own, without calling a developer for every change.

Goals

A much faster store
A premium look that matches the brand
Simple day-to-day management in Elementor

Our solution

What we built

Working from Zenobie's own designs, we replaced the WPBakery build with a custom WordPress theme developed from scratch for WooCommerce. The theme loads only what each page needs, serves WebP images with lazy loading and is cached with LiteSpeed, while Elementor stays available so the team can edit pages and campaigns themselves. The full build took three to four weeks.

Custom WooCommerce theme
Templates for the shop, collections and products, built from Zenobie's own designs.
Editable with Elementor
Pages, banners and campaigns stay editable, so the team can update the store without a developer.
Catalogue & filters
Stationery, lifestyle, home accessories and tableware collections, with category filters for easy browsing.
Product pages
Image galleries with zoom, size and variant options, and a quick add-to-bag.
Custom wishlist
Shoppers can save favourites and come back to them later.
Gifting & promotions
Gift wrapping, a free-shipping-over-$100 incentive and a newsletter signup.
Payments
Card payments through the Mastercard Payment Gateway, plus bank transfer and cash on delivery.
Worldwide shipping
Delivery in Lebanon and abroad with DHL and LibanPost.
Marketing & tracking
Google Analytics, Tag Manager, Meta Pixel and Google Ads conversion tracking to measure traffic and sales.
WhatsApp & social
One-tap WhatsApp chat and Instagram links for a social-first audience.